Key Performance Indicators
Total Revenue
$11.49M
▲ 6.1%
vs prior year
Net Profit
$3.86M
▲ 10.1%
vs prior year
Total Orders
4,800
▲ 7.1%
vs prior year
Customers
400
▲ 3.2%
active accounts
Avg Order Value
$2,395
▼ 0.9%
per order
Profit Margin
33.6%
▲ 1.4pp
margin expansion
Monthly Revenue & Profit Trend (Jan 2022 – Dec 2024)
📍 Peak: Dec 2024
Revenue
Profit
Revenue by Region
Best RegionEast · $2.53M
Growth LeaderWest ▲ 8.4%
Revenue Breakdown by Category
5
Categories
Furniture
Electronics
Technology
Office Sup.
Stationery
Performance vs Target
Revenue
92%
Profit
107%
Orders
96%
Customer Acquisition
80%
Margin %
112%
YoY Comparison
Product Analytics
Top 10 Products by Revenue
Profit vs Revenue — Scatter Analysis
bubble = quantity
Category Sales Share
$11.5M
Total Sales
Product Performance Table — Top 10
Customer Analytics
Revenue by Customer Segment
5
Segments
Orders by Segment
Segment KPIs
Region × Segment Revenue Heatmap
Customer Distribution by Region
Unique Customers
400
Avg Orders/Customer
12.0
Top Segment
Corporate
Temporal Analytics
Annual Revenue Trend (2022–2024)
Revenue
Profit
Quarterly Performance (2022–2024)
Seasonality Heatmap — Monthly Revenue by Year
Low
High
⬆ Q4 (Nov–Dec) consistently peaks. Q1 is lowest across all years.
YoY Growth Rates
Revenue Growth '22→'23▼ 3.6%
Revenue Growth '23→'24▲ 6.1%
Profit Growth '22→'23▼ 4.2%
Profit Growth '23→'24▲ 10.1%
Best YoY MonthDec 2024
Seasonality Index
🔥 Peak MonthDecember (+38%)
📈 High SeasonJun–Aug (+18%)
📉 Low SeasonJan–Feb (−22%)
📊 Q4 Share34.2% of Annual
🗓 Avg Monthly Rev$319K
CAGR Summary
Revenue CAGR (3Y)▲ 1.2%
Profit CAGR (3Y)▲ 2.7%
Order CAGR (3Y)▲ 0.6%
Margin TrendExpanding
Forecast '25 (est.)~$4.19M Rev